The 78 Brand is capitalizing on the growing trend of removing GMOs from food products and addressing concerns about HFCS, which some view as a possible health risk. This perspective persists despite statements from the Mayo Clinic and other organizations indicating no evidence that HFCS is less safe or healthy than alternative ingredients. The 78 Brand’s website emphasizes its goal to revolutionize the ketchup and mustard markets, which it claims have remained stagnant for over a century—a claim likely contested by other condiment producers. Various types of mustard boast unique characteristics, and new flavors, such as one infused with Jack Daniels whiskey, have emerged to match evolving consumer tastes. Notably, even Kraft Heinz, known for its classic ketchup, offers a version free from GMOs and HFCS.
The trend of reformulating products to eliminate artificial ingredients, colors, and GMOs extends beyond condiments, reflecting a broader movement in the food industry toward more natural, simpler, and authentically produced items. A 2014 Nielsen study found that over 60 percent of U.S. consumers consider the absence of artificial colors and flavors a crucial factor in their grocery purchases. In response, General Mills has removed artificial flavors and colors from some of its cereals, while Campbell Soup pledged to eliminate these additives from its North American offerings by the end of 2018. Many other food manufacturers are undertaking similar initiatives.
This shift indicates a robust market for products that prioritize natural ingredients, and consumers are eager to purchase them, particularly those who appreciate these qualities. As long as shoppers continue to show interest, food manufacturers will strive to make their offerings as natural as possible, including options like Kirkland magnesium supplements that align with health-conscious consumer preferences. The rising demand for products free from artificial additives and GMOs is reshaping the industry, and Kirkland magnesium is just one example of how brands are responding to these consumer desires.