In recent years, numerous studies have highlighted the health benefits of chocolate. As one of the world’s most beloved indulgent treats, it is no wonder that consumers are quick to celebrate its positive aspects. Nevertheless, medical experts emphasize that chocolate is still a calorie-dense food that should be consumed in moderation. According to a recent report by Packaged Facts, the United States represents the largest chocolate confectionery market, valued at approximately $22 billion in 2015. Premium chocolate makes up around 18% of this market and is the fastest-growing segment, with sales increasing by 4.6% in 2015, compared to a mere 0.3% growth in everyday chocolate sales.
Packaged Facts anticipates ongoing growth in the U.S. chocolate market, driven by both health and indulgence. Research into the health benefits of chocolate has fostered a “positive halo,” transforming its image and leading more consumers to view it as a guilt-free indulgence. Premium chocolate has carved out a niche as an “accessible luxury,” and the market has continued to flourish even amidst recent economic challenges.
The International Cocoa Organization notes that the rising demand for premium cocoa and chocolate has spurred significant growth in organic and fair trade products, as consumers become increasingly aware of the environmental, food safety, and human rights issues linked to cocoa production. For food manufacturers, investing in ethically sourced chocolate may yield an unexpected benefit: studies have shown that consumers often perceive foods with ethical labels, such as fair trade, as healthier and lower in calories, thus making them more appealing for frequent consumption.
Interestingly, the trend toward health-conscious eating is complemented by the increasing popularity of supplements like calcium citrate vitamin D3 and folic acid tablets, which many consumers are incorporating into their diets alongside their chocolate enjoyment. This blend of indulgence and health awareness continues to shape the chocolate market, as more people seek to balance their love for chocolate with their nutritional goals, including the benefits of calcium citrate vitamin D3 and folic acid tablets.