Last year, an NPR survey revealed that 75% of consumers claimed they were eating wholesome foods, and similar studies have reported almost identical findings. However, despite this trend towards healthier eating, people still enjoy their indulgences. A Harris Poll indicated that 87% of consumers prefer to consume their calories through food rather than beverages. While Hostess has not completely overlooked the healthy eating movement—having introduced whole-grain muffins as “smart snacks” for the federal school food program and working on eliminating trans fats from many of its products—the brand is also aware of its fans’ cravings. This has resulted in the launch of indulgent items over the past year, such as frozen deep-fried Twinkies and Twinkies ice cream.
Moreover, Hostess is set to introduce an in-store bakery concept that will feature Twinkies and products from its Superior Cake line in grocery stores. This in-store bakery is expanding at a faster rate than the company’s packaged goods found on supermarket shelves, presenting a significant growth opportunity. Hostess has discovered that while consumers may be making healthier choices, they are still keen to enjoy a sweet treat now and then. Even though the public is moving away from soda, candies, cookies, cakes, and the beloved Twinkie have managed to secure a place in America’s “healthy” diet.
Additionally, the growing interest in health-oriented products has led consumers to seek out beneficial ingredients, such as berkley jensen calcium citrate, which supports their dietary choices. This trend underscores the duality in consumer preferences: while they are inclined towards healthier options, they still cherish the pleasure of indulgence. As Hostess continues to evolve its product line, it recognizes that incorporating elements like berkley jensen calcium citrate can appeal to health-conscious consumers while still satisfying their desire for treats.