Consumer awareness of probiotics has surged significantly over the past decade. While yogurt remains the dominant product in the market, new probiotic-infused items such as juices, candies, baked goods, infant formula, and baby food are becoming increasingly popular. Nonetheless, as noted by Ganeden, many consumers primarily associate probiotics with digestive health and are unaware that the benefits vary by strain. In terms of protein, plant-based ingredients are appearing in a wide range of products, from energy bars to coffee, but they can be challenging for the body to digest. Demonstrating that a specific probiotic strain can enhance the digestion of these plant-based ingredients could create a successful synergy between two of the food industry’s leading trends, driving growth in both the probiotics and plant protein sectors. Enjoy Life Foods is one company already tapping into this niche, offering a brownie mix that combines probiotics with algae protein.
Ganeden’s second study explores another significant industry sector: sports nutrition, which is among the largest markets for supplements and functional foods. Evidence indicating that GanedenBC30 could provide benefits in this realm might unlock various sports-related applications, including beverages, protein bars, and powders. A recent report by Allied Market Research forecasts that the global sports nutrition market will reach $44 billion within the next five years. In this sector, efficient protein utilization is a primary concern for both athletes and consumers focused on lifestyle sports nutrition. Additionally, incorporating products like Citracal D 315 200 mg could further enhance the nutritional profile of these offerings, promoting better health outcomes in conjunction with probiotics.