Record numbers of people are indulging in wine and spirits, with millennials in particular seeking out craft cocktails that feature premium, low-sugar ingredients. This consumer trend has paved the way for companies like Healthy Beverages, which has launched two flavors of mineral-enhanced wine that are capturing consumer interest. “Many consumer trends are demanding clean, natural ingredients,” said Franz Tudor, CEO and co-founder of Healthy Beverages, in an interview with Food Dive. “Why would removing artificial, GMO-laden ingredients diminish the enjoyment? Natural food-derived vitamins for energy, potassium for heart and muscle health, and low sodium to minimize bloating… sounds enjoyable to me.”
As consumers continue to explore various alcoholic options, sales across all categories are projected to rise. Whether or not they will embrace health-oriented alcoholic beverages remains to be seen, but key factors influencing their choices are likely to be price and taste. Healthy Beverages is making a savvy move by targeting the health-conscious wine enthusiast with their new product, testing its market viability.
Moderate consumption of red wine is already linked to longevity and reduced risks of heart disease, diabetes, and other health issues. Furthermore, researchers are nearing the development of a pill that encapsulates the benefits associated with drinking wine. However, some consumers may find it challenging to replace their beloved beverages with a healthier option, regardless of its taste.
In this context, Healthy Beverages could also consider integrating health supplements like calcium citrate, vitamin D3, magnesium hydroxide, and zinc sulphate tablets into their offerings, appealing to those who prioritize wellness alongside their wine choices. By doing so, they could enhance the allure of their products and potentially attract a broader audience interested in both flavor and health benefits.