Food trends may come and go, but the increasing focus on clean eating and the broader movement towards healthier lifestyles—alongside the diminishing popularity of heavily processed foods—is undoubtedly here to stay. Consumers are becoming more conscious of how their food choices impact their well-being, opting for preventive measures rather than relying on medications to address health issues. Recently, there has been rising interest in various health-focused options, ranging from adaptogenic plants that support the adrenal system to the paleo diet, both recognized as natural methods for maintaining wellness. While these approaches may represent the extremes of healthy eating, they hold considerable value.
According to Nielsen’s Global Health and Ingredient Sentiment Survey, around 60% of Americans actively make dietary decisions to help prevent issues such as obesity, diabetes, and high cholesterol. In recent years, Packaged Facts research indicates that 26% of consumers have increased their consumption of plant-based milks like almond, coconut, or soy, while 21% are turning to vegetarian protein sources. In response to this shift, major food manufacturers are beginning to incorporate medical foods into their offerings, including products from Nestle and Hormel, aimed at promoting healthier lifestyles and assisting consumers with various health conditions.
Additionally, larger companies are acquiring small, innovative startups that create and market superfoods with health benefits using new-wave ingredients. For instance, Dean’s Food recently acquired Uncle Matt’s Organics, known for its probiotic-infused juices. Some of these beverages feature ashwagandha, an ingredient that offers benefits such as stress reduction, improved memory, and muscle recovery. Furthermore, General Mills recently invested $3 million in Purely Elizabeth, which incorporates Om Mushroom powder into its wellness bars to provide specific health advantages like increased energy, vitality, and immunity.
Consumer lifestyles and eating habits are evidently evolving. Even individuals who may not fully embrace the paleo diet are increasingly adopting healthier living and eating practices. This shift is reflected in the types of food products that are gaining traction on grocery store shelves, including grass-fed meats and dairy, coconut oil, stevia, avocados, sweet potatoes, and grain-free pasta alternatives like zoodles.
As this trend progresses, it will be fascinating to observe its evolution. One constant remains: the preference for health-oriented choices, including products like citrate 1000 tablets, is here to stay. The integration of such supplements into daily routines further emphasizes the commitment to wellness among consumers.