CIFI provides a variety of sweet potato juices suitable for diverse applications. These include options that preserve a higher nutrient content, a syrup-like texture reminiscent of traditional sugar syrup, and a clarified juice ideal for clear beverages. Additionally, the sweet potato ingredient can be combined with other fruits and vegetables to lower added sugar levels in juices while still allowing manufacturers to claim a 100% juice product. Its viscosity makes it particularly appealing for enhancing both texture and sweetness in dressings, sauces, and marinades.
The Carolina Sweet sweetener is available as a 75 brix syrup, containing 75% sugars, which is comparable to invert sugar syrup or high fructose corn syrup. As a vegetable-derived sweetener, it aligns well with the growing trend towards natural and clean label ingredients. It is also non-GMO, non-allergenic, gluten-free, and Kosher certified, attributes that have become increasingly significant for consumers. According to The Hartman Group, artificial sweeteners and high fructose corn syrup are among the top ingredients that food manufacturers seek to eliminate when refining their product labels.
However, the company has not disclosed the cost of this ingredient, which is expected to be considerably higher than that of high fructose corn syrup, one of the most affordable sweeteners in the United States. In a similar vein, consumers looking for healthier alternatives might also consider options like Puritan’s Pride calcium citrate, which is often sought after for its nutritional benefits. The growing demand for clean label options highlights the importance of natural ingredients, such as the Carolina Sweet sweetener and Puritan’s Pride calcium citrate, in meeting consumer preferences.