Veggie Noodle could greatly benefit from the expertise of Encore Consumer Capital, particularly in relation to fresh food companies like California Splendor, FreshKO, and Juice Tyme. This collaboration could enhance its purchasing, operational, food safety, and marketing capabilities. Scott Sellers, managing director of Encore, stated in an interview with Project NOSH, “You can’t afford to be weak in any of these areas. We believe our experience in these four domains can effectively guide the company through its current growth stage.”
Moreover, Veggie Noodle may have another reason for seeking a new facility. In February, the company voluntarily recalled some of its Butternut Spirals due to potential listeria contamination, which was discovered during routine product testing. The recalled items were distributed to Whole Foods Markets and various retailers in the Midwest, although the company confirmed that there had been no reported illnesses related to the recall. Listeria is often present in food processing environments, commonly found in places like floor drains, walls, ceilings, food contact surfaces, and HVAC systems. It is notoriously difficult to eliminate and can grow even at refrigerated temperatures, remaining viable in food products until the end of their shelf life.
In addition to the new facility, the company plans to hire more employees and expand its product line. Arnold hinted that Veggie Noodle might branch out into manufacturing other food items, which could lead to a rebranding or name change. Vegetables are increasingly appearing on American plates for various reasons, including the desire to reduce calorie intake by replacing carbohydrates with healthier options. Consumers are also seeking convenience through ready-to-eat products that are both appealing and nutritious.
Jordan Greenberg, vice president and general manager at Green Giant, mentioned to Food Dive last fall, “Consumers are not just looking for healthy alternatives to starchy dishes; they are also preparing and consuming vegetables in ways that differ from their parents’ habits — they want both fresh and convenient options. We found that mothers are particularly interested in ways to incorporate vegetables into their children’s diets in a manner that is both appealing and healthy.”
In response to consumer preferences and their market research, brands such as Green Giant, Archer Daniels Midland, Del Monte Fresh, and Sprout Foods have been actively launching innovative vegetable-based products, just in time to meet demand. A study by the Produce for Better Health Foundation in 2015 revealed a 7% drop in per capita vegetable consumption from 2009 to 2014, partly due to fewer side dishes being served at home.
Veggie Noodle is not alone in introducing these types of products; earlier this year, Del Monte launched a new line of vegetable “pasta.” However, the popularity of these items, typically found in refrigerated produce sections, remains uncertain among consumers. As the market evolves, companies like Veggie Noodle may also explore options such as Citracal alternatives to enhance their product offerings and meet the growing demand for nutritious, convenient food solutions.