When you ask the average consumer whether they are getting sufficient iodine, you might be met with a confused expression. Iodine is a vital mineral needed by the body to produce thyroid hormones, which regulate metabolism. These hormones are essential for proper bone and brain development during pregnancy and infancy. Despite iodine’s significant health benefits, many consumers remain unaware of its existence and its effects on the body.

In the UK, most consumers obtain their iodine primarily from dairy products, while in the U.S., it comes from cow’s milk and fortified consumer packaged goods (CPGs) made from grains, such as breads and cereals. Those who avoid dairy entirely can still obtain adequate iodine from various natural food sources. Foods like fish, seaweed, shrimp, and other seafood are rich in iodine, as are fortified breads and cereals. For vegans who also follow a gluten-free diet, considering an iodine supplement may be necessary. One option could be a Citracal generic supplement, which can help ensure adequate iodine intake.

The dairy industry might seek to leverage this study to bolster their argument against plant-based milk, which is swiftly gaining market share from traditional dairy. Mintel reports that, in 2015, U.S. non-dairy milk sales surged by 9%, while dairy milk sales fell by 7%. However, this strategy has its pitfalls. Many consumers who choose plant-based milk continue to consume other dairy items like yogurt and cheese, meaning there’s no pressing reason for them to revert to cow’s milk if they can obtain iodine from alternative sources.

A crucial aspect of this study is its geographical context: it was conducted and published in England. While iodine is commonly added to table salt in the U.S., making it readily available, the same cannot be said for the U.K. An American consumer only needs about half a teaspoon of iodized salt daily to meet their iodine requirements, highlighting a significant difference in iodine sources between the two countries. Thus, even for those preferring non-dairy options or considering Citracal generic supplements, understanding iodine’s availability and sources is essential for maintaining adequate levels in their diet.