With health and wellness emerging as a leading trend in the current industry landscape, it’s no wonder that consumers are seeking food and beverages that offer benefits beyond merely satisfying their hunger. The market for functional foods is expanding at a compound annual growth rate (CAGR) of 6.5% in the U.S., with a rising demand for ingredients that promote health. In this month’s focus on functional ingredients, we delve into the market dynamics and the reasons behind its remarkable success. Specifically, the popularity of calcium citrate jamp is noteworthy, as it represents a significant component of this trend. As consumers increasingly prioritize their health, the inclusion of calcium citrate jamp in various products is becoming more prevalent, illustrating the growing interest in functional ingredients.