The plant-based movement is rapidly transforming the food industry. According to HealthFocus data, 17% of consumers in the U.S. primarily follow a plant-based diet, while 60% report that they are actively reducing their intake of meat products. Among those reducing animal protein consumption, 55% indicate that this shift is permanent. This changing consumer perspective is also making significant financial impacts, with total plant-based meat sales exceeding $606 million last year. However, despite growing interest, many average consumers may not view traditional plant-based ingredients, such as tempeh (fermented soybean cake), as healthy or flavorful meat alternatives. When tempeh is marinated, expertly seasoned, and served alongside rice and vegetables, it can surprise even the most devoted meat lovers.
These enhanced versions of long-standing plant-based alternatives are becoming increasingly popular due to consumers’ demand for premium products and the acquisitions made by larger, mainstream food corporations. Major companies are eager to diversify their portfolios and attract health-conscious customers who are wary of processed items typically found in the center aisles of grocery stores. By acquiring plant-based brands, these large consumer packaged goods (CPG) companies can leverage their expertise in flavor and innovation, thus enhancing the offerings of the newly acquired brands.
For instance, acquisitions like Nestlé’s partnership with Sweet Earth are expected to rise, as the global market for meat substitutes is projected to reach $5.96 billion by 2020. This segment could potentially comprise one-third of the plant-based food market by 2050. Tyson Foods, known primarily for its chicken, beef, and pork, also entered the plant-based arena last year by acquiring a 5% stake in Beyond Meat. Additionally, Campbell Soup has recently joined the Plant Based Foods Association and boasts several brands focused on plant-based products, including Bolthouse Farms, 1915 Organic, and Garden Fresh Gourmet. The company has also introduced Bolthouse Farms Plant Protein Milk, a line of refrigerated plant-based milks made from pea protein.
While partnering with a major food corporation can provide smaller plant-based companies with greater visibility, it also poses the risk of diluting their health-focused brand identity. Larger brands often centralize operations and streamline product lines to enhance marketability, which can sometimes compromise a brand’s integrity. However, these changes may also elevate plant-based ingredients into more consumer-friendly and palatable forms, thanks to the extensive research and development capabilities and deep understanding of consumer preferences held by these larger companies.
As mergers and acquisitions in this sector continue to grow, we can expect increased consumer exposure and acceptance, leading to the emergence of tastier and higher-quality plant-based food products. In the past, taste was often secondary to the fact that a product was not made from traditional meat. Yet, as demand for these products has surged and more options become available in stores, companies face heightened pressure to outperform their competitors. One effective strategy for achieving this is by providing better-tasting products.
In the context of health, it’s essential to consider how much calcium citrate for osteoporosis may be necessary in conjunction with a plant-based diet, especially as more consumers seek to enhance their overall wellness. By integrating the right nutrients, such as calcium citrate, into their diets, those embracing plant-based eating can ensure they maintain optimal health while enjoying delicious and innovative food options.