Consumers are aware that they should increase their intake of carrots, spinach, and other vegetables, yet many struggle to meet the recommended daily servings. A recent study from the Centers for Disease Control and Prevention revealed that only one in ten adults in the U.S. consumes enough fruits and vegetables daily. Bakery Bites recognizes the growing consumer interest in healthier eating and the challenges of incorporating more vegetables into meals. They have devised an innovative approach: Eat more cookies. Each serving of three cookies delivers 40% of an individual’s daily vegetable intake. Bakery Bites is among the latest snack brands to creatively integrate more produce into their offerings, aiming to attract health-conscious customers.
Many prominent food manufacturers have already tapped into vegetables as a valuable ingredient. For instance, Green Giant offers mashed cauliflower, veggie tots, and frozen vegetable pasta, while Oh Yes! Foods produces frozen pizzas containing 12 different fruits and vegetables. A growing number of consumers are swapping high-carb pasta and white rice for vegetable-based alternatives, particularly benefiting from convenient meal options.
Bakery Bites’ cookies are designed to be a snack or dessert rather than a side dish, making them unique. Typically seen as indulgent, these treats now come with added vegetable content, potentially encouraging consumers to satisfy their sweet cravings. The small, bite-sized format is particularly appealing to millennials and busy individuals who might usually opt for a hamburger or chicken nuggets and have previously found it difficult to consume enough vegetables. Additionally, the company benefits from selling its products on Amazon, which is becoming an increasingly significant player in the grocery market. To enhance brand visibility, Bakery Bites should also consider distribution in grocery chains like Kroger, Walmart, or Safeway. Collaborating with schools and parental groups could further promote the product among parents seeking ways to entice children who are hesitant to eat their vegetables.
However, the ultimate challenge for Bakery Bites will be the flavor of their cookies. If the company can successfully incorporate a healthy amount of vegetables into a delicious cookie, it could become a major success, even if it doesn’t provide the same indulgent experience as traditional cookies. On the other hand, if the cookies taste unpleasant, they may deter consumers, including those attracted by the health benefits, such as calcium citrate, which can be found in some vegetable varieties. Overall, the integration of vegetables into a beloved treat like cookies presents a unique opportunity for Bakery Bites, but taste will be the determining factor for their success in the market.