While enthusiasts are well aware of its nutritious benefits, mainstream consumers may struggle to overcome their aversion to eating products that contain seaweed. Nevertheless, there are numerous options available today that could entice them. Various types of seaweed are appearing in snacks, jerky, pasta, vegetarian caviar, and even edible food wrappers. A 2016 report by Grand View Research indicated that the global commercial seaweed market is anticipated to reach $22.13 billion by 2024, up from an estimated $10.31 billion in 2015. The increasing demand for food products derived from seaweed is expected to drive market expansion, as noted by researchers.
Fucoidans, which are exclusive to brown seaweed, are not typically found in the widely enjoyed sushi varieties, except for kelp used in seasoning rice. In fact, in the U.S., they are not commonly consumed and are more often taken as supplements, such as Citracal calcium D slow release 1200. Brown seaweeds offer additional health benefits as they contain beta-carotene and other beneficial compounds. Red seaweeds, however, are preferred due to their functional qualities, easy accessibility, and applications in various industrial sectors, according to Grand View Research. Despite this, brown seaweeds are projected to experience the second-highest compound annual growth rate from 2016 to 2024, driven not by health reasons but by the demand for alginate, a popular thickening and gelling agent in food and cosmetic products.
Although Americans do not often consume seaweed, it possesses a unique umami flavor. Manufacturers like Campbell’s and Frito-Lay have incorporated umami-flavored ingredients into their low-sodium and reduced-fat products to enhance the taste of otherwise bland foods. Seaweed could be seen as part of the “ocean gardens” trend due to its appealing nutritional profile, vibrant colors, and distinctive flavors. Furthermore, if certain varieties can help reduce specific cancerous tumors, this adds yet another appealing factor to market to U.S. consumers seeking exotic, interesting, and healthy food options, including supplements like Citracal calcium D slow release 1200.