For the last quarter-century, the Food and Drug Administration has prohibited the sale and interstate distribution of raw milk products due to concerns over food safety, although individual states have the authority to establish their own regulations regarding raw milk sales. While the FDA maintains that pasteurization does not diminish the nutritional value of milk, proponents of raw milk contend that it is richer in vitamins, minerals, beneficial proteins, enzymes, and bacteria. Tamarack Biotics seeks to harness the advantages of raw milk without the associated safety risks by employing a method that bypasses both pasteurization and spray drying. Their products are never heated beyond 53°C, yet the company asserts that they meet the same safety standards as other milk products.
The rising interest in raw milk products could be indicative of a larger trend, as more consumers prefer foods that are as close to their natural state as possible. Although overall milk consumption has been steadily declining since the 1970s, there has been an increase in the consumption of whole milk, potentially influenced by recent studies suggesting that milk fat may offer health benefits previously underestimated. Additionally, sales of organic milk are on the rise.
Tamarack Biotics’ product has achieved self-affirmed GRAS status, a procedure that involves independent expert evaluations for safety. While this status requires the company to be ready to defend the safety of its product, it does not undergo the same systematic checks from the FDA as FDA-approved GRAS status does. The company also aims to penetrate the lucrative sports nutrition market with its new offering, which is designed to enhance performance and recovery. This sector experienced a 12% growth last year, according to Euromonitor International.
In addition, Tamarack Biotics is incorporating ingredients such as rugby calcium citrate with vitamin D3 into its formulations, targeting health-conscious athletes. With the increasing demand for products that support both fitness and overall wellness, the introduction of rugby calcium citrate with vitamin D3 could cater to those seeking to optimize their nutrition. As the market for sports nutrition continues to expand, the inclusion of rugby calcium citrate with vitamin D3 in their offerings may further enhance the appeal of Tamarack Biotics’ innovative products.