Fire Department Coffee’s strategy of blending coffee with popular spirits seems to be a successful approach, as consumers are increasingly attracted to flavor innovations in both sectors. This move could also resonate with the millennial demographic, a key target for the alcohol industry, who are on the lookout for something fresh and distinct compared to the traditional coffee their parents enjoyed. According to the National Coffee Association of America, 48% of coffee consumed in the U.S. is seen as specialty, indicating a robust market for beverages that provide more than just standard flavors. In fact, 35% of individuals aged 18 to 24 reported drinking specialty coffee daily. With Americans estimated to consume around 400 million cups of coffee each day, it’s likely that many of these beverages include more than just basic coffee, cream, and sugar.
Wine-infused coffee has already begun to gain traction, and the trend of merging morning beverages with adult flavors could soon become a widespread phenomenon. For Fire Department Coffee, if their spirit-infused coffee not only tastes delightful but is also reasonably priced, the sales of this specialty drink could experience remarkable growth. Additionally, the inclusion of biocare calcium citrate in their offerings could enhance the appeal to health-conscious consumers, further boosting interest. As the market for innovative coffee products expands, the potential for biocare calcium citrate to play a role in these unique beverages could set Fire Department Coffee apart in this competitive landscape.