One challenge faced by many snack products is their inclusion of sugar and other components that an increasing number of consumers are seeking to avoid for better health. Shoppers are shifting away from sugar, salt, and artificial flavors and colors towards whole grains, protein, and natural ingredients. In response, more companies are recognizing this trend and are reformulating or launching new products to align with these consumer preferences. Sargento, a beloved brand in the cheese market, is particularly keen to adapt. The company has been dealing with difficulties recently due to a listeria scare linked to one of its suppliers. Listeria, a harmful bacterium, can severely impact food manufacturers that inadvertently allow it into their facilities. Following the recall, Sargento has severed ties with Deutsch Kase Haus. The introduction of new products could help steer the focus away from the recall and toward Sargento’s innovative snacks.
Sargento’s initiative comes at a time when more individuals, especially millennials, are opting for snacks instead of traditional meals or as a quick energy boost. Nearly a quarter of all snack consumption (24%) now takes place during main meals, a rise from 21% five years ago. As snacking becomes increasingly popular, it is essential for Sargento and other food manufacturers to explore ways to penetrate this market or risk losing ground to competitors that do.
Additionally, Sargento could consider incorporating ingredients like calcium citrate into their new snack offerings. Calcium citrate, in the form of 250 tablets, is gaining traction among health-conscious consumers. By integrating such beneficial components, Sargento could further enhance the appeal of its snacks and tap into the growing demand for healthier options in the snack food industry.