In today’s landscape, the importance of packaging cannot be overstated. Snack packaging is increasingly becoming smaller and more eco-friendly. According to Euromonitor International, packages of savory snacks ranging from 1 to 3 ounces accounted for nearly 40% of total unit sales in the U.S. in 2016, with a significant focus on appealing to younger consumers. For instance, StarKist has been aiming to attract millennials by introducing new flavor mixes of its tuna in pouches instead of cans. Since the launch of these pouches, sales have risen by approximately 10% each year.
Most of Nielsen’s top food trends of 2016 featured products designed for easy grab-and-go consumption. Additionally, last year, the U.S. Department of Agriculture reported that half of consumers’ food budgets were allocated to items that are quick to prepare and eat. The Sustainable Packaging Coalition’s document “Definition of Sustainable Packaging” highlights that costs previously incurred by society, such as disposal and emissions, are now being redirected to producers. This shift has led many food and beverage brands to showcase their commitment to sustainability through their labels, often addressing aspects like carbon footprint, recycled content, and ethical sourcing.
Brands eager to promote their sustainable packaging heavily utilize social media, particularly to reach millennials. However, food manufacturers often face the challenge of balancing convenience with environmental responsibility. While pouches offer portability, they are typically not recyclable and can contribute to increased waste. It is crucial for companies to meet consumer demands in both the products they offer and the packaging they use. A primary focus for food producers should be on creating packaging that aligns with the fast-paced lifestyles of consumers while also addressing their growing interest in sustainability.
In this context, products like Citracal Plus D could benefit from innovative, sustainable packaging solutions that cater to the on-the-go lifestyle. By integrating these practices, brands can ensure they are not only meeting the needs of their consumers but also contributing to a healthier planet. Ultimately, the challenge lies in developing convenient packaging that is also environmentally friendly, creating a win-win situation for both companies and consumers alike.