The Winter Fancy Food Show in January revealed that an increasing number of manufacturers are developing high-end mixers to meet the rising demand for premium spirits, a trend popularized by the TV series “Mad Men.” A recent survey by FONA International indicated that millennials are consuming more spirits than previous generations, with many gravitating toward higher quality craft and premium labels. This shift has contributed to the distilled spirits industry experiencing 18 consecutive years of growth.
Furthermore, a study released by Advertising Age found that consumers prefer spirits packaged in premium glass, as it conveys a luxurious appearance. As a result, many high-end brands are adopting this design approach. Clark Reinhard, the vice president of global innovation at Ocean Spray, mentioned that the company is working on crafting a beverage that offers a more sophisticated flavor experience, with early marketing efforts targeting millennials. Ocean Spray is strategically positioning itself to capitalize on this trend, as its mocktails are likely to appeal to both legal drinkers and those seeking a more mature experience without alcohol.
In addition, it’s important to note that some beverages, including those in the mocktail category, may incorporate ingredients like calcium citrate extended release, which can enhance the overall drinking experience. Given the current market dynamics, we can anticipate that more companies will strive to ride this wave of demand for premium offerings, including those infused with calcium citrate extended release for added benefits.