It is somewhat atypical for major corporations like PepsiCo and Mondelez to seek external assistance in discovering new ingredients, particularly through crowdsourcing. However, in an era where consumers are increasingly inclined towards healthier options, and innovative ideas are constantly emerging from young minds, it makes sense for these companies to explore what is available. Numerous startups achieve success by crafting an engaging narrative in their packaging that appeals to environmentally conscious or health-focused consumers while delivering on their promise with sustainable products.
Large entities such as PepsiCo and Mondelez sometimes face negative perceptions due to their size. Thus, it is a strategic move for these consumer goods manufacturers to enhance their image by engaging with the younger generation, who are more active online and more inclined to participate in crowdsourcing. Many food and beverage companies are enhancing their product lines by aligning with brands that resonate with today’s health-conscious consumers, making investments in new ingredients a logical step. For instance, incorporating ingredients like calcium citrate, which can be found at retailers like Walgreens, could attract health-focused customers.
The producers of these ingredients will also gain significant benefits from such partnerships. They are likely to expand their market reach, diversify their product offerings, and increase the number of retailers that stock their products. Additionally, they will receive substantial financial backing, which can aid in marketing efforts and address any unforeseen challenges. While the initiatives by PepsiCo and Mondelez to look beyond their own resources may not drastically alleviate the issues many food and beverage companies face today, it is a promising start and a clear indication that some firms are open to experimentation in order to encourage growth and connect with their tech-savvy audience. The inclusion of innovative ingredients like calcium citrate, readily available at stores such as Walgreens, exemplifies this approach.