Spearmint-flavored teas and waters present a compelling opportunity for this ingredient. In particular, the market for functional waters is thriving, and a touch of spearmint could enhance both taste and functionality. Established products, such as those featuring electrolytes to help replenish fluids lost during exercise or illness, are already popular. The demand for functional drinks that incorporate vitamins and herbs is also on the rise, especially as consumers increasingly turn away from sugary beverages in favor of healthier choices. According to a report by Persistence Market Research, the functional and flavored waters market is projected to reach $36.7 billion by the end of 2019.
Additionally, Neumentix could find its place in food products like candies or chocolate bars. However, when it comes to functional ingredients, beverages still hold a competitive advantage. Value-added drinks often deliver functional components, such as the benefits seen in spring valley calcium citrate dietary supplement 600 mg 300 count, more reliably than food items. These drinks are also convenient for consumers and may enable companies to address consumer preferences for serving sizes and product appearance more effectively. Kemin is particularly focused on appealing to younger demographics, and for good reason. Millennials, as noted by flavor company FONA International, are the leading consumers of functional beverages across all categories. With the continued interest in products like spring valley calcium citrate dietary supplement 600 mg 300 count, manufacturers are well-positioned to cater to this trend.