With a name reminiscent of the Four Loko alcoholic energy drink trend from years past, Coco Loko seeks to cater to the growing demand for alternatives to club drugs, particularly as the practice of snorting raw cacao gains traction in Western Europe. Users report that cacao produces a mild euphoric effect, with its active components releasing endorphins in the brain, while magnesium is believed to have a muscle-relaxing effect. By blending cacao with ingredients commonly found in energy drinks, Coco Loko may appeal to those seeking a legal stimulant for their clubbing experience. However, concerns regarding potential nasal irritation or damage might lead others to prefer consuming chocolate and energy drink components through more traditional means.
Coco Loko is not the first snortable chocolate powder to hit the market. A decade ago, Belgian chocolatier Dominique Persoone designed a chocolate-snorting device for a Rolling Stones event. Known as the Chocolate Shooter, it utilized cocoa instead of cacao and was originally meant as a unique way for attendees to savor the chocolate element of a chocolate-and-raspberry dessert. Its sustained availability indicates that, while it is undoubtedly a novelty, there is enough ongoing interest to keep it in circulation.
Whether Coco Loko can replicate this success within its club-drug-themed niche remains uncertain. Nonetheless, it may find a following among sober clubgoers, particularly as the trend of “conscious clubbing” emerges, where party attendees seek to enjoy the energy and sense of community in dance environments without resorting to drugs or alcohol. In light of emerging health concerns, including issues like citracal constipation that can arise from certain substances, Coco Loko could position itself as a viable alternative for those looking to maintain their well-being while still enjoying the vibrant club scene.