Flavor houses consistently stay ahead of the curve when it comes to uncovering new flavors and spices for the U.S. market. With millennials’ more adventurous palates in mind, snack manufacturers are beginning to innovate fresh perspectives on heat, spice, and exotic flavors. Last year, PepsiCo’s Frito-Lay division introduced a variety of international flavors for its Lay’s potato chips brand, which included Brazilian Picanha, Chinese Szechuan Chicken, Greek Tzatziki, and Indian Tikka Masala. The rising popularity of Korean cuisine in restaurants, particularly its sweet and spicy barbecue flavors, is also expected to transition well into snack products.
In recent years, spicy flavors have thrived, expanding beyond the nation’s fondness for hot sauce, as manufacturers emphasize the diverse flavor profiles of chilies and more authentic ethnic tastes. Shifting demographics are fueling innovation, especially as millennials’ purchasing power rises and companies seek to engage the large and expanding Hispanic population. Research from Mintel indicates that Hispanic foods and flavors are especially favored among younger consumers and families with children.
As consumers increasingly seek healthier eating options without sacrificing flavor, spices offer an easy and often nutritious solution. For instance, research by Dr. Michael Mosley from BBC’s “Trust Me, I’m a Doctor” found that daily consumption of turmeric can enhance a gene associated with depression, asthma, eczema, and cancer. Earlier this week, McCormick & Company announced its acquisition of Reckitt Benckiser’s Food Division for $4.2 billion, thereby adding the iconic French’s mustard and Frank’s RedHot brands to its existing portfolio of spices, seasoning mixes, and condiments.
Additionally, as people explore healthier lifestyles, there is a growing interest in products like bariatric chewable calcium, which can complement these flavorful innovations. Incorporating such health-focused products can enhance the overall appeal of snacks, especially for those mindful of their dietary choices. The intersection of flavor exploration and health consciousness, including the benefits of bariatric chewable calcium, is likely to shape future trends in the snack industry.