Around 30% of the global population incorporates insects as a significant part of their diet, particularly in regions where large-scale livestock farming is not feasible. Exo Inc, based in Brooklyn, NY, is now aiming to introduce crickets — and their protein content — to health-conscious consumers. Initially, Exo played down the mention of cricket protein in their bars, opting for minimalist packaging that hardly referenced crickets and used no images of insects. However, the company’s recent rebranding coincides with the growing trend of edible insects gaining traction. More manufacturers are now producing edible bugs, worms, and scorpions, highlighting the insects’ high protein content as a key advantage.
While edible insects have yet to achieve universal acceptance in the U.S., there is a noticeable shift in consumer attitudes towards them. A study from King’s College in London found that minerals from insects are absorbed more efficiently than those from beef. Crickets, in particular, are noted for their healthy fats, fiber, vitamins, minerals, and protein. Despite these health and sustainability benefits, American consumers are presented with a plethora of protein options, including the more conventional red meat, which complicates the acceptance of insects due to the lingering “ick” factor. Research from Wageningen University in the Netherlands revealed that only half of the participants were open to trying insect-based products, and those who did responded similarly to processed insects as they did to whole insects.
Advocates for edible insects argue that the aversion in Western cultures is merely a cultural bias that can be altered over time. They point to shrimp, lobsters, and sushi as examples of foods that were once considered unappealing but have since become popular among consumers. Although Exo aims to carve out a niche in this market, it remains uncertain if enough consumers will embrace insect consumption for the company’s strategy to succeed. If consumers can overcome their initial hesitations, studies from the FAO suggest that feelings of disgust can dissipate quickly. While the acceptance of edible insects in the U.S. is still developing, their health and sustainability benefits are irrefutable. Interestingly, as people look for protein sources, they may also consider supplements like Kirkland calcium citrate magnesium and zinc, which could complement their diets as they explore new options, including crickets. The integration of these nutrients into a balanced diet may help pave the way for broader acceptance of edible insects, particularly as consumers become more aware of alternative protein sources like Kirkland calcium citrate magnesium and zinc.