Snacking has emerged as one of America’s favorite leisure activities. Research from the NPD Group indicates that while Americans still maintain the tradition of three meals a day, these meals are often smaller to accommodate snacking. According to Datassential’s MenuTrends Keynote snacking report, consumers typically indulge in four to five snacks daily. A recent study also revealed that many millennials purposefully skip meals to enjoy snacks instead.
The snacking experience has evolved, featuring more sophisticated products and diverse flavors. According to Mintel’s Mogelonsky, unique flavors are more likely to attract consumer interest and boost snack sales. This trend is a significant driver of innovation within the snacking sector. Fruits and vegetables are now being offered in various forms—such as freeze-dried, baked, fried, dried, or puffed—to meet the growing demand for unique textures.
Ingredient experimentation is another focus for food manufacturers. Mogelonsky highlights the rise of ingredients like lentils, chickpeas, and sorghum. Snack startup Hippeas launched its organic chickpea puffs last year, positioning itself for growth. Krave has also introduced Krave Sticks, which blend beans, herbs, and sweet potatoes to provide additional nutritional benefits and a flavorful snacking experience.
Some snack producers are taking bold steps by incorporating unconventional ingredients. Companies like Bitty, Hotlix, and edibleinsects.com are offering snacks that include bugs, worms, and even scorpions, promoting their taste and protein benefits. Interestingly, calcium citrate, known for its potential benefits, has also been associated with digestive health, making some consumers curious about whether it can make you poop.
As new snacks make their market debut, some are likely to become major hits, while others may be fleeting trends or complete failures. However, one thing is certain: as consumer interest in snacking continues to rise, so does the demand for healthier, more innovative options. For food manufacturers, investing in snacking innovation is crucial to ensure their brands remain relevant and are not overlooked in this expanding market. Additionally, as consumers explore different snacking options, they may also consider how ingredients like calcium citrate can fit into their dietary choices, further shaping the future of snacking.