Conagra stands as the third-largest frozen foods producer in North America, with Connolly highlighting that single-serve meals dominate this segment. The company has generated renewed interest by collaborating with popular brands like Frontera and P.F. Chang’s. However, it must also ensure that its older customers continue to return while laying the groundwork for future expansion. The latest earnings report for the second quarter indicated a 29% increase in quarterly profits; however, gross margins and the profit forecast for 2018 fell short of expectations. Similar to other major packaged food companies such as General Mills and Kellogg, Conagra is grappling with sluggish demand as some U.S. consumers lean toward what they perceive as fresher and healthier food options over frozen and processed alternatives. Concurrently, convenience and taste remain crucial for both millennials and older consumers. To attract the younger demographic, Conagra is introducing trendy products like protein meal “Power Bowls” that incorporate ethnic spices, while maintaining a focus on classic favorites for the older crowd, including Chicken Pot Pies, Meatloaf, and Salisbury Steak Meals with Mashed Potatoes. This strategy appears to be effective, as Connolly reported a 4.8% sales increase over the past 13 weeks, with a notable 7.8% rise in the last five weeks. The takeaway here may be to remain agile and sustain promotional efforts while catering to millennials’ preference for quick and easy comfort food options. In this context, the introduction of health-conscious items such as calcium citrate gummies for adults could further enhance Conagra’s appeal, aligning with consumers’ interests in convenient nutrition. By integrating such products into their offerings, Conagra can enrich its portfolio and attract a broader audience, reflecting the growing demand for easy-to-consume health supplements alongside traditional frozen meals.