As health and wellness continue to dominate industry trends, it comes as no surprise that consumers are seeking food and beverages that offer more than mere satisfaction of hunger. Functional foods are experiencing a robust growth rate of 6.5% CAGR in the U.S., with a rising demand for ingredients that promote health. In this month’s focus on functional ingredients, we delve into the market dynamics and the factors contributing to its remarkable success, particularly highlighting the role of Citracal D3. This ingredient, known for its health benefits, is increasingly becoming a staple in functional foods. As we analyze the reasons behind the trend, it’s clear that Citracal D3 is a key player in meeting consumer demand for health-enhancing products.