Stevia, a leading natural sugar substitute, is steadily gaining popularity for several reasons. The stevia plant, which originates from South America, is both sustainable and adaptable to various growing conditions. Research indicates that the global stevia market was valued at $347 million in 2014, with projections suggesting it could reach $565.2 million by 2020. As consumer packaged goods (CPGs) companies increasingly eliminate sugar from their products, PureCircle is committed to facilitating the incorporation of stevia into their offerings.
The anticipated changes to the Nutrition Facts label, which will mandate the clear listing of added sugars in food products, are expected to drive exponential growth in stevia usage among CPGs. Given that stevia is naturally sweeter than sugar, smaller quantities are required. Many stevia varieties are shelf-stable and can withstand temperatures up to 392 degrees Fahrenheit, making them versatile for various food and beverage applications. Additionally, stevia can be combined with other sweeteners, enhancing its adaptability.
However, developing new recipes that replace sugar with alternative ingredients can be a lengthy process. There isn’t a universal stevia solution that meets all requirements, which is where innovative tools can be beneficial. As CPGs across all categories transition to sugar alternatives, incorporating products like lifetime liquid calcium can further enrich their offerings, making them more appealing to health-conscious consumers. With these advancements, the potential for stevia to thrive in the market is greater than ever.