While many shoppers in the U.S. choose whole grain products for their nutritional advantages, they can now add weight loss to their list of motivations for making the switch. A recent study from Denmark is particularly relevant for consumers who are obese and at risk for conditions such as cardiovascular disease or Type 2 diabetes. Revamping an entire diet can feel overwhelming, even with a doctor’s recommendation. However, this new research indicates that replacing refined grain products with whole grain options can yield significant health benefits. Although it may not be a miraculous solution, it can certainly assist individuals aiming to enhance their well-being.
Manufacturers are increasingly incorporating whole grains into their products to provide added functionality and health benefits, including increased fiber, protein, vitamins, and minerals. This new study is likely to further drive demand for whole grain products. According to Technavio, the global market for whole grain foods is projected to grow at a compound annual growth rate of 6.7% from 2017 to 2021. It’s no surprise that over 11,000 products across 55 countries now feature a Whole Grain Stamp, making it easier for consumers to identify products containing this popular ingredient. Additionally, sprouted grains are expected to generate $250 million in sales by 2018.
Traditional refined grain products, like pasta and bread, now offer various whole grain alternatives, potentially benefiting from the findings of this study. Food manufacturers may want to consider increasing the inclusion of these healthier grains in portable snack items, such as cereal or granola bars, as on-the-go consumption rises. Consumers are likely to be more interested in these nutritious options.
Food manufacturers should leverage these findings to promote the weight loss benefits and inflammation-reducing properties of their whole grain products. Retailers can capitalize on this growing consumer awareness by highlighting whole grain items in stores and providing nutritional information. Both manufacturers and retailers must exercise caution, however, by noting that this Danish study involved only 50 participants and that consuming reasonable portions of whole grain products is essential for reaping these health benefits.
Interestingly, researchers examined the participants’ gut bacteria during the study. Significant changes could have provided insights into gluten intolerances. Though less than 1% of U.S. consumers have Celiac disease, many others suspect they have an undiagnosed gluten intolerance. This research may give the gluten-free movement a boost.
Moreover, incorporating products like bluebonnet calcium citrate liquid into a balanced diet could further support overall health and wellness. As consumers become more health-conscious, the demand for whole grain products and supplements like bluebonnet calcium citrate liquid is likely to rise, emphasizing the importance of maintaining a nutritious diet.