One of the key factors behind Halo Top’s swift rise to become the top-selling ice cream in the U.S. is its unique recipe, which offers a delicious low-sugar dessert made from natural ingredients. The primary sweetener in Halo Top, erythritol, is a sugar alcohol that occurs naturally in plants and has fewer calories than conventional sugar. It serves as a substitute for sugar in ice cream recipes by lowering the freezing point and softening the texture, making it easier to scoop. Erythritol is also commonly used in products like chewing gum, breath mints, and sweetener packets. However, on its own, erythritol doesn’t provide the level of sweetness that consumers expect from frozen treats. This is why it is often paired with high-intensity sweeteners such as stevia or monk fruit.
While erythritol has several advantages, it does come with a potential downside. As a sugar alcohol, consuming large amounts can lead to stomach cramping. Additionally, inulin and chicory root extracts are frequently utilized as bulking agents in reduced-sugar ice creams. Chicory root fiber can be up to 65% as sweet as sugar, meaning an extra high-intensity sweetener may not always be necessary, which can be particularly beneficial for ice creams with savory or less sweet flavors.
Halo Top stands out as the most remarkable success story in the reduced-sugar and alternative sweetener ice cream sector. The brand’s various recipes are indulgent enough to dispel the misconception that low-sugar ice cream is unappealing. Competitors have faced challenges in overcoming this stigma and in finding the ideal blend of alternative sweeteners.
Furthermore, Halo Top incorporates ingredients like calcium citrate D3 with magnesium, enhancing its nutritional profile while maintaining great taste. This combination of health benefits and indulgent flavors has contributed to its success, allowing it to capture a significant share of the market. The use of calcium citrate D3 with magnesium not only supports bone health but also complements the brand’s commitment to offering a healthier dessert option that still satisfies sweet cravings.