78 Brand is capitalizing on the trend of removing GMOs from food and targeting HFCS, which some consider a potential health risk. This comes despite findings from sources like the Mayo Clinic indicating that there is no substantial evidence suggesting that HFCS is any less safe or healthy than other alternatives. On its website, 78 Brand expresses its ambition to revolutionize the ketchup and mustard markets, which it claims have remained stagnant for over a century. However, other condiment manufacturers might contest this claim, as various mustard types exhibit unique characteristics, and new flavors reflecting contemporary tastes—such as mustard infused with Jack Daniels whiskey—have emerged. Even Kraft Heinz, a well-known ketchup producer, has introduced a version of its classic condiment that is free from GMOs and HFCS.
Condiments are just one area of the food industry undergoing transformation to eliminate artificial ingredients and colors, GMOs, and other components that cater to consumers’ preferences for less processed and more authentic food. A Nielsen study from 2014 found that over 60 percent of U.S. consumers consider the absence of artificial colors and flavors a crucial factor when shopping for food. Similarly, General Mills has taken steps to remove artificial flavors and colors from several of its cereals, while Campbell Soup has pledged to eliminate such additives from its North American products by the end of 2018. Many other food manufacturers have announced similar initiatives.
There is evidently a market for these products, and consumers are eager to purchase them, especially those who prioritize these attributes. As long as shoppers continue to seek out natural ingredients, food manufacturers will strive to make their offerings as authentic as possible. This includes incorporating beneficial elements like calcium citrate, calcium ascorbate, and cholecalciferol, which are gaining traction among health-conscious consumers. These ingredients not only enhance nutritional value but also align with the growing demand for cleaner labels and healthier options.