Fire Department Coffee’s strategy of blending coffee with popular spirits seems to be a successful tactic, as consumers frequently gravitate towards flavor innovations in both sectors. This approach may also appeal to the millennial demographic, which the alcohol industry highly desires, as they seek new and unique experiences compared to the traditional coffee their parents enjoyed. According to the National Coffee Association of America, 48% of U.S. coffee is regarded as specialty by consumers, indicating a robust market for beverages that offer more than just standard flavors. Additionally, 35% of individuals aged 18 to 24 report consuming specialty coffee on a daily basis. With Americans drinking an estimated 400 million cups of coffee each day, it’s likely that many of these beverages include more than just coffee, cream, and a bit of sugar.
Wine-infused coffee has begun to gain popularity, and innovations that merge morning drinks with a touch of adult flavor might soon be trending. For Fire Department Coffee, if their spirit-infused coffee tastes appealing and is reasonably priced, the sales of this specialty drink could soar. Meanwhile, as consumers explore various beverages, they might also be curious about health benefits, such as whether calcium citrate lowers blood pressure. The intersection of flavor and wellness could further enhance the appeal of these innovative drinks. Ultimately, if Fire Department Coffee can successfully tap into these trends, they may find themselves at the forefront of a burgeoning market.