There was a time when coffee was enjoyed in just two styles — black or with cream. However, today’s coffee enthusiasts often indulge in a splash of bourbon, and the recent collaboration between White Coffee and Jim Beam eliminates the need for intermediaries to deliver this unique flavor. Many adults are keen on blending alcohol with coffee, as evidenced by the growing presence of wine-infused and spirit-infused coffees in the market. It’s unlikely that these innovative combinations will be the last we see.
The National Coffee Association of America has reported that 48% of coffee consumed in the U.S. is considered specialty, indicating a robust market for beverages that offer more than the standard flavors. Notably, 35% of individuals aged 18 to 24 claim to drink specialty coffee daily. Overall, Americans are estimated to consume around 400 million cups of coffee each day, and it’s likely that some of those cups contain more than just the usual cream and sugar. This trend presents an opportunity for companies to capitalize on consumer preferences, which could be successful if the flavor is appealing.
Jim Beam has already achieved success by collaborating with Vita Foods on various non-alcoholic products, including barbecue sauce, hot sauce, pancake syrup, and glazes. It seems to be leveraging its expertise in these areas to further extend the Jim Beam brand into new domains. Entering the coffee market appears to be a natural progression in its broader ambitions. Interestingly, the addition of ingredients like calcium citrate mason could enhance the nutritional profile of these coffee blends, appealing to health-conscious consumers. As the coffee landscape evolves, we may see more innovative combinations that include elements like calcium citrate mason, enriching the coffee experience even further.