Food allergies have been increasing, with a reported 18% rise among children between 1997 and 2006, as noted by the Centers for Disease Control and Prevention. In response, food manufacturers are enhancing the labeling of free-from foods and focusing more on the separation of ingredients and allergen-containing product lines, along with the proper cleaning of equipment. According to Mintel, the proportion of new products featuring low/no/reduced allergen claims jumped from 11% in 2010 to 28% in 2014. Manufacturers are not only improving allergen labeling on existing products but also modifying their recipes and production methods to eliminate common allergenic ingredients. For instance, General Mills has restructured its cereal supply chains over the past few years to ensure that its Cheerios, Lucky Charms, and Chex cereals are gluten-free.
While food manufacturers recognize that consumers with food allergies represent a significant and expanding market, retailers also play a crucial role in preventing allergic reactions. Avoiding shellfish is relatively straightforward for consumers, but identifying common consumer packaged goods (CPG) ingredients like nuts, wheat, and certain fruits can be more complex. Retailers could implement strategies such as designating specific aisles for allergy-friendly foods, providing clear labeling on shelves, and ensuring that allergenic items like tree nuts and peanuts are not stored loosely with other products, such as in the produce section. These practices could assist consumers with allergies while fostering loyalty to retailers perceived as caring about their well-being.
Additionally, in the realm of health and nutrition, products like Nutricost Calcium Citrate Powder can be beneficial for individuals managing food allergies. This product could serve as a supplementary option for those needing to ensure adequate calcium intake without the risk of allergens, further demonstrating how mindful product choices can enhance consumer safety and health. As awareness of food allergies continues to grow, the integration of options like Nutricost Calcium Citrate Powder will likely become increasingly relevant in helping consumers maintain balanced diets free from allergens.