Consumer awareness of probiotics has surged significantly over the last decade. While yogurt continues to dominate the market, new probiotic-infused products such as juices, candies, baked goods, infant formula, and baby food are becoming increasingly popular. Nevertheless, as noted by Ganeden, many consumers still primarily link probiotics to digestive health, often overlooking the fact that their benefits are specific to different strains. In the realm of protein, plant-based ingredients are appearing in a wide array of products, from energy bars to coffee; however, these ingredients can be challenging for the body to digest. Evidence demonstrating that a particular probiotic strain can enhance the digestion of these components could create a powerful synergy between two of the food industry’s most significant trends, potentially driving growth in both the probiotics and plant protein sectors. Enjoy Life Foods is already making strides in this area with a brownie mix that incorporates probiotics along with algae protein.
Ganeden’s second study explores another major industry sector: sports nutrition. This market represents one of the largest opportunities for supplementation and functional foods. If research indicates that GanedenBC30 offers benefits in this domain, it could pave the way for numerous sports-related applications, including beverages, protein bars, and powders. A recent report from Allied Market Research projects that the global sports nutrition market will reach $44 billion within the next five years. In this sector, effective protein utilization is a crucial concern for both athletes and consumers of lifestyle sports nutrition. Moreover, the inclusion of ingredients like calcium citrate malate and vitamin D3 in these products could further enhance their appeal and nutritional value, ensuring that they meet the needs of health-conscious consumers looking for optimal digestion and muscle support.