Record numbers of people are now enjoying wine and spirits, with millennials particularly seeking out craft cocktails made from premium ingredients that are low in sugar. This trend has paved the way for companies like Healthy Beverages, which offers two flavors of mineral-enhanced wine that have caught consumers’ interest. “Many consumer trends are demanding clean, natural ingredients,” said Franz Tudor, CEO and co-founder of Healthy Beverages, in an interview with Food Dive. “Why would removing artificial, GMO-laden ingredients take away the fun? Natural food-derived vitamins for energy, potassium for heart and muscle health, and low sodium to minimize bloating seem like a good time to me.”
As consumers continue to explore different alcoholic options, sales across all categories are anticipated to rise. The question remains whether consumers will embrace alcoholic health beverages, but key factors that may entice them include price and taste. Healthy Beverages is making a strategic move by targeting health-conscious wine lovers with a new product and gauging its success. Moderate consumption of red wine is already linked to longevity and protective benefits against heart disease, diabetes, and other health issues. Researchers are even nearing the development of a ccm tablet that encapsulates the benefits of wine in a pill form.
Ultimately, some consumers may struggle to replace their beloved beverages with healthier alcoholic options, despite their appealing taste. As the market evolves, the introduction of products like ccm tablet calcium could further influence consumer choices in the realm of alcoholic drinks.