Many of the products showcased at this year’s Sweets & Snacks Expo in Chicago were not only distinctive but also provided insight into emerging trends within the industry. For example, an array of vegetable chips, meat snacks, and unconventional novelty flavors were prevalent among the snacks and confections on display. According to Information Resources, the vegetable chip market is thriving, with a remarkable 17% increase in sales over the past year. It is no surprise that more companies are eager to participate in this trend. The key differentiator lies in the intriguing flavors and ingredients being offered by these brands. For instance, Porta Bela Chips are crafted from fresh mushrooms that are cooked rather than fried, dehydrated, or baked, and they come in flavors such as chorizo jalapeno, blue cheese, and onion and garlic butter.
While the products highlighted at trade shows like this may appear to be lucrative opportunities, it is challenging to predict which trends will endure and which will fizzle out. Monitoring the popularity of these products on social media platforms may serve as an indicator of their longevity. If consumers are sharing images and discussing these items, along with a trend of returning for more, it is likely that other consumers—and more companies with additional offerings—will follow suit. Food interests fluctuate as consumer preferences evolve, particularly among the millennial generation, which enjoys novelty items but often quickly shifts to the next big trend. Manufacturers of these innovative products must engage with their audience early and consistently to maintain interest.
Additionally, with the growing focus on health, ingredients such as calcium citrate have gained attention, especially in snacks that aim to provide not only taste but also nutritional benefits. The integration of calcium citrate into certain products can enhance their appeal, aligning with consumer desires for healthier options. As such, the use of unique ingredients like calcium citrate will be crucial in defining which products resonate with consumers amidst shifting trends in the market.