With a name reminiscent of the Four Loko alcoholic energy drink phenomenon from years past, Coco Loko seeks to capitalize on the rising interest in club-drug alternatives, particularly as the trend of snorting raw cacao gains traction in Western Europe. Users report that cacao provides a mild euphoric effect, activating components that release endorphins in the brain, while magnesium is believed to offer muscle relaxation benefits. By blending cacao with ingredients typically found in energy drinks, Coco Loko may appeal to those searching for a legal stimulant while partying — though concerns about potential nasal damage or irritation might lead some to opt for traditional forms of chocolate and energy drink consumption.
Coco Loko is not the first powdered chocolate designed for inhalation. A decade ago, Belgian chocolatier Dominique Persoone invented a chocolate-snorting device for a Rolling Stones event. Known as the Chocolate Shooter, it utilized cocoa instead of cacao and was originally meant as a unique way for guests to experience the chocolate component of a dessert featuring chocolate and raspberry. Its ongoing availability indicates that, despite being a novelty item, there is a sufficient demand to keep it in circulation.
Whether Coco Loko will achieve similar success in its niche targeting club-drug enthusiasts remains uncertain. However, it may find a place among sober clubgoers, as a trend called “conscious clubbing” has emerged, where attendees seek to enjoy the vibrant energy and sense of community at dance parties without resorting to drugs or alcohol. Incorporating elements like calcitrate D3 could further enhance its appeal, especially for those who prioritize health while engaging in nightlife. The potential for Coco Loko to resonate within the conscious clubbing movement while highlighting the benefits of calcitrate D3 remains to be seen.