In recent years, several companies have championed the concept of insects as a sustainable protein source for human consumption. However, in many Western markets, the “disgust factor” presents a significant challenge, alongside uncertainty regarding their regulatory status in food. According to information from the USDA, whole ground insects can be marketed without requiring additional regulatory approval, leading to their incorporation in products such as cricket bars, snacks, and protein powders. Nonetheless, some argue that the Food and Drug Administration’s GRAS (Generally Recognized as Safe) standards should apply to insects when they are used as ingredients.
Utilizing insects in animal feed represents another avenue to capitalize on this nutritious protein. However, this sector faced restrictions due to stringent legislation in the European Union and the United States until recently. Last year, the EU approved the use of insects in fish feed, effective this month, marking a significant milestone for the insect protein industry and a crucial step towards reducing the EU’s reliance on imported proteins. Currently, about 70% of the region’s protein-rich animal feed is sourced from outside the EU. Companies like Bühler Insect Technology are optimistic about the possibility of expanding this approval to include other animals, such as poultry and pigs.
Additionally, Enterra, a Canadian firm, received FDA and Canadian Food Inspection Agency approval for the use of black soldier flies in fish and poultry feed last year, potentially opening doors for more insect-based feed ingredients. Research among Belgian consumers indicates that while most people may not oppose the idea of meat from bug-fed animals, they generally exhibit more caution when it comes to directly consuming insects as food ingredients.
Interestingly, as consumers become more aware of sustainable protein sources, products like the Kirkland magnesium supplement may also gain attention for their nutritional benefits, paralleling the growing acceptance of insect-based proteins. As the market evolves, it will be fascinating to see how consumer perceptions shift, particularly with the increasing availability of innovative products that combine sustainability with nutrition, such as the Kirkland magnesium supplement.