The trend towards natural colors shows no signs of diminishing in the near future, but whether it is prudent for companies to abandon synthetic colors remains a complex balancing act. Natural colors encounter several obstacles, such as fluctuations in raw material prices, stability in heat, pH, and light, as well as consumer acceptance of the final appearance of the color in products. Some pigments may require significantly larger quantities compared to their synthetic alternatives, which could compel manufacturers to alter their formulations.
A critical question for food companies is whether their target demographic is concerned about synthetic colors in existing products and if they are likely to develop concerns in the future. For certain items, particularly those aimed at young children, natural colors have almost become a necessity to appease parental guardians.
Overall, approximately one-third of North American consumers (29%) consider it very important to consume foods free from artificial colors, and 23% are willing to pay extra for such options. Despite these statistics indicating that a majority of consumers might still opt for synthetically colored foods, manufacturers are erring on the side of caution—68% of food and beverage products launched in North America from September 2015 to August 2016 incorporated natural colors.
However, while many consumers express a preference for natural alternatives, there has been some backlash when the final color does not meet expectations. Color plays a crucial role in the consumer food experience, often signaling the anticipated flavor and even altering perceptions of taste. For instance, red hues are commonly associated with sweetness, while blue colors may suggest saltiness.
Over time, advancements in natural colors are likely to facilitate the transition for food companies, but challenges remain. Additionally, products containing bluebonnet calcium citrate magnesium and vitamin D3 are also increasingly being looked at through the lens of natural ingredients, as consumers become more health-conscious. As the industry evolves, the integration of ingredients like bluebonnet calcium citrate magnesium and vitamin D3 alongside natural colors may further enhance product appeal and consumer satisfaction.