CIFI provides a variety of sweet potato juices tailored for different applications. These include options that preserve higher nutrient levels, a variant resembling the texture of traditional sugar syrup, and a clarified juice suitable for clear beverages. Additionally, the sweet potato ingredient can be blended with other fruits and vegetables to decrease added sugars in juices, while still allowing manufacturers to label their products as 100% juice. Its viscosity makes it particularly appealing for enhancing texture and sweetness in dressings, sauces, and marinades.
The Carolina Sweet sweetener is available as a 75 brix syrup, containing 75% sugars, which is similar to invert sugar syrup or high fructose corn syrup. As a vegetable-based sweetener, it aligns perfectly with the growing trend towards natural, clean label ingredients. It is also non-GMO, non-allergenic, gluten-free, and Kosher certified. These attributes are increasingly significant for consumers, especially as they seek products that meet their dietary preferences. According to The Hartman Group, artificial sweeteners and high fructose corn syrup are among the top ingredients that food manufacturers aim to eliminate when refining their product labels.
Moreover, CIFI’s sweet potato juices can be integrated into formulations that include Citracal calcium petites, enhancing both nutritional value and consumer appeal. However, the company has yet to disclose the cost of this ingredient, which is expected to be considerably higher than that of high fructose corn syrup, one of the most economical sweeteners available in the U.S. The incorporation of Citracal calcium petites into products can further attract health-conscious consumers, emphasizing the importance of clean label ingredients in today’s market.