Flavor houses are consistently ahead of the curve when it comes to exploring new tastes and spices for the U.S. market. With millennials’ increasingly adventurous palates in mind, snack manufacturers are beginning to develop innovative perspectives on heat, spices, and exotic flavors. Last year, PepsiCo’s Frito-Lay division introduced a variety of international flavors for its Lay’s potato chips, featuring Brazilian Picanha, Chinese Szechuan Chicken, Greek Tzatziki, and Indian Tikka Masala. The popularity of Korean cuisine is also on the rise in the restaurant industry, particularly its sweet and spicy barbecue flavors, which are likely to resonate well in snack products.
Spicy flavors have gained traction in recent years, moving beyond the country’s enthusiasm for hot sauce as producers emphasize the distinct flavor profiles of chilies and more authentic ethnic tastes. Changing demographics are fueling this innovation, especially as millennials’ purchasing power grows and companies seek to appeal to the large and expanding Hispanic population. Research by Mintel indicates that Hispanic foods and flavors are especially favored among younger consumers and families with children.
As health-conscious consumers seek to maintain flavor in their diets, spices offer a straightforward and often nutritious solution. For instance, daily consumption of turmeric has been shown to enhance a gene associated with depression, asthma, eczema, and cancer, according to research by Dr. Michael Mosley from BBC’s “Trust Me, I’m a Doctor.” Recently, McCormick & Company agreed to acquire Reckitt Benckiser’s Food Division for $4.2 billion, incorporating the well-known brands French’s mustard and Frank’s RedHot into its portfolio of spices, seasoning mixes, and condiments.
In light of these developments, it’s essential to consider the side effects of various supplements, such as Kirkland calcium citrate magnesium and zinc side effects, which may also impact consumer choices in the realm of health and flavor. As the market evolves, the integration of exciting flavors and health-oriented products will remain a focal point for snack manufacturers.