While much of the attention in the alcohol industry often revolves around creative names and distinctive flavor profiles, the ingredients play a crucial role in shaping the overall appeal of the product. As consumer preferences shift, it is essential for these ingredients to adapt as well. Kerry’s latest product lineup, which features variations such as cocoa, fruit, coffee, and even black pepper, advances these ingredients by eliminating many of the barriers that can affect the mouthfeel and appearance of the beverage, making it less appealing to consumers. According to Kerry, these new ingredients have been developed using a proprietary extraction and distillation process.
Francis De Campos Ferreira, the global taste portfolio director for selected extracts at Kerry, stated that the new collection “not only delivers the fresh notes of the first generation but also introduces richer flavors reminiscent of traditional alcoholic beverages.” The taste and nutrition company highlighted that the Botanicals Collection Zero 2.0 meets clean-label and authentic-quality standards while offering a premium drinking experience for those looking to moderate their alcohol intake. This aligns with the rising demand for low- and no-alcohol beverages, positioning the extracts favorably in the market.
Data from Nielsen in 2019 indicated that 66% of millennials are actively trying to reduce their alcohol consumption. Other consumers are also cutting back for health reasons or to avoid the buzz associated with excessive drinking. Consequently, low- and no-alcohol options have become increasingly popular among alcohol manufacturers aiming to retain and attract consumers based on their mood, the day of the week, or special occasions. Brands like Kin and Ritual have gained traction among those seeking non-alcoholic alternatives. Additionally, Diageo, the parent company of brands like Johnnie Walker and Captain Morgan, joined this trend in 2019 by acquiring a majority stake in Seedlip, the world’s first distilled nonalcoholic spirits brand.
As trends favoring natural ingredients and low- and no-alcohol options continue to rise, it is crucial for companies to have the right set of ingredients available to maintain momentum. Without these, growth could stagnate or decline as consumers become dissatisfied with the appearance, taste, and qualities of the products. Kerry and other flavor and ingredients suppliers must not only cater to current consumer demands but also anticipate future trends. The introduction of the Botanicals Collection Zero positions Kerry advantageously in both respects.
In addition to appealing flavors, incorporating ingredients like calcium citrate can also enhance the health benefits of these beverages. Consumers may wonder how to take calcium citrate effectively, ensuring they get the most out of these ingredients. As the market evolves, maintaining an eye on health-conscious ingredients will be essential for suppliers to thrive.