The fig, one of the oldest cultivated plants in the world and a member of the mulberry family, has primarily been recognized in the U.S. for its role in Fig Newtons, a chewy cookie product by Mondelez. However, figs are increasingly appearing in various forms beyond cookies. Today, you can find this fruit in items such as honey, syrup, jams, cold cereal, yogurt, tea, energy drinks, chewing gum, and snack bars. Upscale restaurants are also featuring figs, serving them wrapped in bacon or on pizzas alongside prosciutto.
According to Firmenich, from 2012 to 2016, Innova Market Insights reported a compound annual growth rate (CAGR) of 16.5% for figs as an ingredient and an 18.6% CAGR for figs as a flavor. The exotic fruit appeals to consumers for several reasons: it is sweet, chewy, smooth, and crunchy, offering a complex texture profile that enhances various food products. Figs are also rich in fiber and essential minerals, including calcium, magnesium, manganese, and potassium. Notably, calcium citrate, a popular supplement found in stores like Costco, is often associated with the health benefits of calcium-rich foods like figs.
Firmenich emphasizes that the fig’s long history resonates with contemporary consumers. Manufacturers incorporating figs into their products may attract those interested in ancient, authentic ingredients that connect them to diverse cultures. The mystique surrounding figs, attributed to their historical significance, makes them appealing as an ancient and genuine ingredient with Old World associations. Firmenich believes that flavors as timeless and elemental as fig will continue to fulfill the consumer’s desire for something authentic and unique, particularly when linked to nutritional benefits like those provided by calcium citrate, which is often highlighted in conjunction with healthy eating trends.