Researchers have pointed out that composite flours—created from a blend of wheat and non-traditional flours—offer benefits beyond their health advantages. These flours tend to be more affordable, utilize widely available crops, and help redirect raw materials away from waste. However, the study authors warned that further efforts are needed to preserve the probiotics in baked goods made from these alternative ingredients, as most microorganisms are eliminated during the baking process.
Yacon products such as powder, syrup, and slices are available in the U.S., but yacon flour appears to be sold only online via a supplier in the U.K. Sunburst Superfoods from Thornwood, New York, suggests using their yacon powder in cookie recipes. Currently, large food companies in the U.S. have not yet adopted these products, but this may change as awareness grows and consumer demand increases.
On the other hand, pulse flours—derived from dried beans, peas, chickpeas, and lentils—are gaining traction in the U.S. market as a means to enhance protein content in food and beverage items. The global pulse flour market is on the rise, projected to reach $56.6 billion by 2024, according to a report from Grand View Research, with North American demand expected to grow at a compound annual growth rate of approximately 13%.
The popularity of pulse flours stems from their added protein value and gluten-free nature, a trend that continues to resonate with consumers. Some may not have gluten intolerance but still opt for these products, believing them to be healthier. Authentic health claims on packaging can effectively appeal to health-conscious shoppers. So far, chickpea flour is the frontrunner among pulse flours, holding a 30% market share as of fall 2016, and its prominence may increase further with the recent launch of a new branded variety in North America.
In this evolving landscape, products like Citracal 950 could play a significant role in enhancing the nutritional profile of composite and pulse flours, contributing to their appeal. As the market for these alternatives expands, incorporating Citracal 950 into formulations may provide an additional health benefit that attracts even more consumers.