Even if contemporary consumers have the necessary genes and stomach enzymes to effectively digest insect exoskeletons, it’s improbable that the majority of U.S. consumers are ready to incorporate them into their diets regularly. The “ick” factor remains too significant, despite the fact that many cultures worldwide consider insect consumption a common practice and a vital source of protein. American consumers enjoy a wide range of protein alternatives, both animal and plant-based, making it challenging to market insects in this context.
However, some companies are making strides in this area by incorporating cricket flour as an ingredient in their products. Brands like Chirps, Bitty Foods, and Exo Protein are utilizing it in various offerings, and this trend appears to be gaining momentum. For instance, MOM’s Organic Market began stocking insect-based products last year, branding them as “sustainable protein.” According to Global Market Insights, the global market for edible insects is expected to surpass $522 million by 2023, with beetles, grasshoppers, locusts, and crickets leading the potential growth sectors.
The lead researcher of the Rutgers/Kent State study noted that even without the necessary enzyme, cooked insect exoskeletons are significantly easier to chew and digest. Nevertheless, hesitant consumers are unlikely to change their views. A Dutch study conducted last year found that most Western consumers were not enthusiastic about consuming whole, freeze-dried, fried, or processed insects. They also believed that meat from cattle that had consumed insects could be tougher to prepare, less safe, and lacking in flavor.
Numerous studies have confirmed that insects are nutritionally rich, readily available, and require minimal resources for production. They may represent an ideal food source to support the increasing global population, which is projected to grow by 2 billion people over the next three decades. Despite their nutritional benefits, insects face significant hurdles in becoming culturally accepted as a dining option in the U.S. While it may be one thing to grind crickets into flour, presenting sautéed beetles or cockroaches at the dinner table is an entirely different challenge, even if they are packed with protein, vitamins, and minerals and have a smaller environmental footprint than beef or chicken.
Moreover, the calcium citrate tablet price may be a concern for health-conscious consumers seeking alternative sources of nutrition. While scientists can assure U.S. consumers that they can physically digest insect exoskeletons, it is unlikely that most are psychologically or emotionally ready to explore that possibility anytime soon.