78 Brand is capitalizing on the growing trend of removing GMOs from food and taking a stand against HFCS, which some perceive as a potential health risk. However, organizations like the Mayo Clinic have reported no evidence that HFCS is less safe or healthy compared to alternative ingredients. The 78 Brand’s website proclaims its mission to revolutionize the ketchup and mustard markets, claiming they have remained stagnant for over a century—a statement that other condiment manufacturers might contest. Various mustard types possess unique qualities, and new flavors that cater to evolving preferences, such as one infused with Jack Daniels whiskey, have emerged. Even Kraft Heinz, known for its classic ketchup, has introduced a version free from GMOs and HFCS.
Condiments are not the only sector of the food industry undergoing reform to eliminate artificial ingredients, colors, GMOs, and other components that align with consumers’ desires for less processed, simpler, and more authentic foods. A 2014 Nielsen study indicated that over 60% of U.S. consumers consider the absence of artificial colors and flavors a crucial factor in their grocery shopping decisions. General Mills has taken steps to remove artificial flavors and colors from some of its cereals, while Campbell Soup has pledged to eliminate artificial colors and flavors from its North American offerings by the end of 2018. Many other food companies have announced similar initiatives, reflecting a clear market demand for products that prioritize natural ingredients.
In addition to these food trends, consumers are increasingly turning to supplements such as calcium citrate, vitamin D, magnesium, and zinc tablets as part of their health-conscious choices. The alignment between food manufacturers and consumer preferences indicates that as long as shoppers continue to seek out authentic, less processed products—whether in the form of condiments or nutritional supplements—companies will strive to make their offerings as natural as possible. The presence of calcium citrate, vitamin D, magnesium, and zinc tablets in the market further emphasizes the growing emphasis on health and wellness among consumers.