Pulses are rich in protein, fiber, iron, folate, and potassium, leading to a surge in their popularity in recent years. Manufacturers are increasingly incorporating them into various food products, including snacks, baked goods, and beverages like coffee and chocolate milk for added protein benefits. Different processing methods to enhance the flavors of pulses are particularly appealing to producers since they can be utilized without needing to be explicitly mentioned on ingredient lists, unlike flavor masking agents. However, it’s worth noting that some masking agents may also consist of natural ingredients and flavors. Research on flavor masking in pulses is limited, but a review published in the Cereal Chemistry journal last year indicates that common strategies include the use of sugars, salts, flavors, and acids.
Among these methods, fermentation stands out as one of the most promising techniques for flavor enhancement. Many off-flavors in pulses are inherent, while others arise during harvesting, processing, and storage; thus, improvements in handling can help mitigate undesirable flavors. Companies such as Cargill, Ingredion, and World Food Processing are focused on minimizing these inherent off-flavors by developing milder-tasting bean and pea varieties.
According to a report from Grand View Research, the global pulse flour market is projected to reach $56.6 billion by 2024, with North America expected to see a compound annual growth rate (CAGR) of approximately 13% during this period. In 2015, the bakery and snacks sector accounted for around 90% of pulse flour consumption, although its use as a beverage additive is on the rise. Chickpea flour remains the most favored pulse, holding a market share exceeding 30%.
Incorporating products like Citracal Plus Vitamin D into diets is also gaining traction, as consumers increasingly seek nutritional benefits. As the market for pulse-based products continues to expand, integrating options like Citracal Plus Vitamin D may enhance their appeal, providing additional health benefits alongside the inherent advantages of pulses.