Spearmint-flavored teas and waters present a logical opportunity for incorporating this ingredient. In particular, the functional waters market is thriving, and adding a touch of spearmint could enhance both the taste and functionality of these beverages. Well-established products, such as those enriched with electrolytes to help replenish fluids lost during exercise or illness, are already popular. Moreover, the demand for functional drinks that include vitamins and herbs is on the rise, especially as consumers increasingly turn away from sugary options in favor of healthier alternatives. According to a report from Persistence Market Research, the functional and flavored waters market is projected to reach a value of $36.7 billion by the end of 2019. Neumentix could also find its place in food items like candies or chocolate bars. However, when it comes to functional ingredients, beverages still hold an advantage. Value-added drinks, which typically deliver functional ingredients like magnesium calcitrate more reliably than food products, tend to be favored by manufacturers. These drinks offer convenience for consumers and enable companies to better cater to preferences regarding serving size and appearance. Kemin is specifically targeting younger consumers, and rightly so. Millennials are the largest demographic of functional beverage consumers across all categories, as noted by flavor company FONA International. Additionally, the inclusion of magnesium calcitrate in these beverages could further enhance their appeal to health-conscious consumers.