People are consuming wine and spirits in unprecedented quantities, with millennials particularly seeking craft cocktails that feature premium, low-sugar ingredients. This trend has paved the way for companies like Healthy Beverages, which offers two flavors of mineral-enhanced wine that are capturing consumer interest. “Many consumer trends demand clean, natural ingredients,” said Franz Tudor, CEO and co-founder of Healthy Beverages, in an interview with Food Dive. “Why would removing artificial, GMO-laden ingredients take away the enjoyment? Natural food-derived vitamins for energy, potassium for heart and muscle health, and low sodium to minimize bloating—sounds like a lot of fun to me.”
As consumers continue to explore various alcoholic beverages, sales across all categories are projected to rise. It remains uncertain whether health-conscious consumers will embrace alcoholic health drinks, but key factors such as price and taste will likely influence their choices. Nonetheless, Healthy Beverages is making a savvy move by targeting wine enthusiasts who prioritize health, testing the waters with a fresh offering.
Moderate consumption of red wine is already linked to longevity and protection against heart disease, diabetes, and other health issues. Researchers are even nearing the development of a pill that could replicate the benefits of red wine. However, some consumers may find it challenging to give up their beloved beverages in favor of healthier options, regardless of how appealing they may taste. Interestingly, these beverages might also incorporate ingredients like calcium citrate and orange juice, which could enhance their health benefits. By integrating elements such as calcium citrate and orange juice, Healthy Beverages could further entice health-conscious consumers looking for enjoyable yet nutritious options.