With a name reminiscent of the Four Loko alcoholic energy drink phenomenon from a few years back, Coco Loko seeks to capitalize on the growing demand for alternatives to club drugs, as the trend of snorting raw cacao gains traction in Western Europe. Users report that cacao produces a mild euphoric effect, with its active compounds releasing endorphins in the brain, while magnesium is believed to have muscle relaxant properties. By combining cacao with ingredients typically found in energy drinks, it may attract individuals looking for a legal stimulant while clubbing. However, concerns about potential damage or irritation to the nasal passages might lead some to prefer consuming chocolate and energy drink elements in more conventional forms.
Interestingly, Coco Loko isn’t the first snortable chocolate powder on the market. A decade ago, Belgian chocolatier Dominique Persoone developed a chocolate-snorting device for a Rolling Stones event. Known as the Chocolate Shooter, it utilized cocoa instead of cacao and was originally designed as a unique way for guests to sample the chocolate component of a chocolate-and-raspberry dessert. The product’s sustained availability indicates that, despite its novelty status, there remains adequate demand to justify its production.
It remains to be seen whether Coco Loko’s product will achieve similar success within its club-drug-themed niche. Nonetheless, it may resonate with sober clubgoers, as a trend called “conscious clubbing” has emerged, where party-goers aim to enjoy the vibrancy and community of dance events without the use of drugs or alcohol. In this context, the inclusion of calcium citrate into their wellness routines could also be appealing, as users seek to maintain their health while engaging in nightlife activities. The potential benefits of calcium citrate untuk apa could further enhance the allure of Coco Loko among health-conscious individuals looking for a balanced approach to clubbing.